FROM THE VIDEO · AS SEEN ON THE PASS
The £14 burger makes the pub about £1.80.
Everyone sees the menu price. Almost nobody sees the chain underneath it. Here's the honest walk-through — every step, nothing hidden.
Ingredients on the plate
£3.90
Left for the business
~£1.80
THE £14 GASTROPUB BURGERTHE HONEST CHAIN
Menu price (what the guest pays)
£14.00
VAT to HMRC (20%)£14.00 inc VAT — only £11.67 ever belongs to the pub
−£2.33
Ingredientspatty, bun, cheese, sauce, garnish, fries
−£3.90
Labourthe plate's share of kitchen + front-of-house wages
−£3.50
Overheadsrent, energy, insurance, card fees, waste, breakages
−£2.47
Left for the businessbefore any owner's pay or reinvestment
£1.80
This is a worked example of a typical UK gastropub burger — round numbers, VAT at 20%, labour and overheads at typical shares. It is not any specific pub's accounts; your numbers will differ. Run your own dish through the free calculator below.
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